Market Week Begins in New York With The PeHModa Project at Coterie : Baby Alpaca Wool and Top Pima Cotton in Ten Collections Fully Made in Peru
NEW YORK, Feb. 22, 2018 /PRNewswire/ — The newborn PeHModa project marks its second season at Coterie, NY, with an impactful pavilion, completely focused on ten luxury collections Made in Peru.
THE PERUVIAN HUB AT FTL MODA NYC
The Peruvian Hub at FTL MODA is a project created by the US-based producer with the collaboration and support of Promperu, an agency of the Peruvian government.
Featuring the excellence of baby alpaca wool and pima cotton, ten established designers are proving the growth of the Peruvian fashion industry, worldwide renowned for the excellence of its sourcing department.
LEADING THE INDUSTRY FOR LUXURY WOOL COLLECTIONS
With the PeHModa project, Peru takes the lead among producers of luxury wool garments, placing ten contemporary labels at the high level of the industry, with strong manufacturing capabilities as in the case of labels such as Anntarah and Kero Design.
The other eight, including Claudia Bertolero, Escudo, Equi-libreum, Ana G, Titi Guiulfo, Jorge Luis Salinas, Meche Correa, Sitka Semsch, have for years been acclaimed by the Latin American markets, and have won international recognition for promoting sustainability while focusing on contemporary and chic styles.
NORTH AMERICAN MARKET PRESENCE
With a variety of collections ranging from outwear to the most contemporary ready to wear, and a few bohemian-style extensions, PeHModa is at work for the placement of its collections among key players in the North American retail industry, thanks to a variety of resources when it comes to look books and to a strategic price point at the wholesale level.
SUPPORTING MARKETING ACTION
PeHModa project is supported by a strategic marketing action including advertisement and top editorials on major publications, high profile content on social media generated through video, and photo campaigns produced by internationally recognized artists.
Ms. Isabella Falco, director of Brand Peru, will be present for interviews during the three days of activity.
For appointments and information:
PEHMODA at COTERIE, booth 5657.
Anna Reece, Assistant to the producer